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There is the possibility of long term damage if the residual messages are the wrong ones. Years ago Gerald Ratner thought he was being clever at a conference when he said his jewellery products were worth less than a prawn sandwich. Disaster followed as he implied his customers were mugs for buying rubbish from his shops. The residual message next day in the red tops was a nightmare for both Ratner himself and his retail chain. When does a joke move from funny to offensive for example?
Is Paul Kaye dressed as a bearded transvestite with blow up breasts funny or is the taste elasticity looking a bit stretched? This post first appeared on paul-simons. UK lockdown widens generation gap in media consumption. You May Also Like. Honda goes for crazy horses in new CR-V campaign. New Honda campaign over-claims instead of overtaking.
Paul Simons. Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog. Cookies explained. Reading this on mobile? Click here to view. Irksome ads for betting companies seem to be every bit as inescapable a part of modern life as the demonisation of the young unemployed or Micky Flanagan's face. Barely an ad break can crawl by without squawking irritants in the guise of wacky overseas football commentators, Matt Berry impersonators, or gruff thespians imploring viewers to "gertcha mobiles and laptops aht".
In such a competitive field any lesser-known bookie would struggle to be noticed, yet BetVictor Casino puts together a package that really catches the eye. Paul Kaye plays wideboy Maurice, seemingly plucked from his natural habitat — a no-budget 90s ITV sketch comedy — and thrust into , appearing wherever BetVictor boss Victor Chandler is nabbing a momentary respite from the bookmaking rat race.
Here, a dining Vic is disturbed when Maurice appears with his new innovation: a souped-up motor able to transmogrify into his fully staffed "carsino". Wearily explaining the short-sightedness of such extravagance, Vic passes Maurice a smartphone running his mobile casino app, allowing the busy punter-about-town a chance to fling the contents of their debit card at 7 Red on a whim.
Grasping the phone in hushed awe, Maurice can only growl the anti-pun "phonesino".
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Does it matter if the results are good? Are you concerned the advertising turns on some people but turns off many others? There is the possibility of long term damage if the residual messages are the wrong ones. Years ago Gerald Ratner thought he was being clever at a conference when he said his jewellery products were worth less than a prawn sandwich.
Disaster followed as he implied his customers were mugs for buying rubbish from his shops. The residual message next day in the red tops was a nightmare for both Ratner himself and his retail chain. When does a joke move from funny to offensive for example? Is Paul Kaye dressed as a bearded transvestite with blow up breasts funny or is the taste elasticity looking a bit stretched? This post first appeared on paul-simons. UK lockdown widens generation gap in media consumption. You May Also Like.
Honda goes for crazy horses in new CR-V campaign. New Honda campaign over-claims instead of overtaking.